SEARCH ENGINE OPTIMISATION
The philosophy of a search engine is to deliver relevant web pages in response to a search query which will contain one or many keywords. This is not an easy task as there are literally millions of web pages in existence. The early search engines suffered from the problem of returning too much dross - the classic example was a search for 'Bill Clinton' returning a web site with one page saying 'Bill Clinton joke of the day'. This happened because of KEYWORD DENSITY - this particular web page had the relevant keywords accounting for 40% of all the keywords on the webpage, which the search engines relied upon to decide which webpages to display first.
The founders of GOOGLE managed to go a long way to solve this problem (and become incredibly successful) by using the idea of page rank. They designed their search engine to ascribe a page rank to every webpage, based on web links from other web pages. This offered a 'democratic' and easily automated way of establishing the relative importance of websites, and hence prioritise which websites would be shown first in a google search. They also take note of the text used in the web links (hyperlinks), so for example, if a website had a link 'food and drink' pointing to www.harvest-fayre.co.uk then a google search for 'food and drink' would be more likely to return this website.
The internet has now developed into a major commercial sales channel for business and we find there is a constant battle between search engine optimisers (the web masters who try to improve their search engines ranking) and the programmers within the search engine companies. Webmasters have tried new tricks such as embedding hidden keywords in websites (e.g. white text on white background) and artificial 'link farms' where thousands of websites are made to link to each other. Search engine 'alogorithms' (the programming of the search engines) had been modified to detect these tricks and 'black list' such sites. However, some webmasters are trying new tricks to fool the search engines, but risk losing all by being blacklisted.
What factors are important to search engines?
Factors influencing your position in search engines returns can be broken down as follows
Internal factors (which you can control by updating your website)
- Number and placement of keywords within the website including the title
- Number of web pages
- How your web pages link to each other
- Frequency of updates
- Alt tags (text descriptions of images)
- Not using any 'tricks' to fool search engines such as white text on a white background etc.
- Does the web site offer a coherent 'theme', i.e. does not have 'artificial' and irrelevant text added.
External factors
- Which web sites link to you?
- What text is on their links to you?
- The 'theme' of the website linking to you.
It is the external factors that will get your web site to the top of the search engines
If you're like many business owners, one of the following applies to your business and the Web...
- You don't have a Web site.
- You have a Web site, but it's embarrassing.
- You have a sharp-looking web site built by a so called professional, but nobody visits it.
With the amount of new web sites being released on the internet every day it is imperative that your site rank high on the search engine page listings. Currently it is estimated 78% of all internet traffic is generated by an internet user searching for required information via search engine key word searches on search pages such as Google, Yahoo or MSN.
If your web site does not rank high on the search engine listings such as Google or Yahoo, you may as well close your web site down. There is no point in having a web site for business if visitors can’t find your web site. Depending on the type of online business you operate there may be no reason to advertise in any other media than the internet.
Why pay to advertise your web site through other media like newspapers or television when internet search engines are free. All that must be achieved is to make sure your personal web site can be found on page one of the most keyword phrases searched via search engine users. Why not use search engine listings to your business advantage?
SEARCH ENGINE OPTIMISATION IS NOW A MUST DO
You may have the best web site in the world, but all of that means nothing if no one knows about you. We use the tried and proven technique of placing high quality page content on the pages of your web site to attract the search engine robot text readers to your web site. This method is highly approved by Google, Yahoo, MSN and thus your new web site will be on highly ranked pages within the Google listings within about 30 days.
It is important that you have Search Engine Optimization (SEO) work carried out on your web site, not so much by a professional but someone who gets results. Pricing for this does depend on what type of web site you have, and type of business you conduct on the world wide web.
If your web site does not rank high on the search engine listings such as Google, MSN or Yahoo, you may as well close your web site down.What's the point of having a web site if no visitors can find your site? That is unless you direct visitors to your web site through some other media like the newspaper or television. Sharply displaying your web address in other media for users to come to your web site can be another tool for internet success. However one of the keys is having most of your business information on your web site, rather than spending too much to display your info in the press media.
SEARCH ENGINE OPTIMISATION KEYWORD PHRASES
Keyword placement plays a part in how Google and other search engines find sites. Google looks for keywords throughout each web page, but some sections are more important than others. Including the keyword in the Web page's title is a good idea, for example. Google searches for keywords in headings, descriptions and hyperlinks. Headings come in a range of sizes, and keywords in larger headings are more valuable than if they are in smaller headings. Keyword dispersal is also important. Webmasters should avoid overusing keywords, but many people recommend using them regularly throughout a page.
Google Sandbox Algorithm is seemingly a mythical algorithm that discourages new sites from ranking on Google's Search Pages. This ghost algorithm greatly affects sites of less than one year old. The term (sandbox) can be attributed to a sand of sites queuing to fall on a sandbox. Apparently, older sites will have higher priority to rank well on target keywords compared to new ones.
Despite of lack of concrete evidence (which Google remains silent) of this cloaking algorithm, instances to detect your site being "Sandboxed" are:
- Failure of your site to appear on the top 500 of Google SERP on its most important of highly competitive keywords.
- The site ranks well in Yahoo and MSN and your site pages are not being indexed by Google.
- The site ranks well on non-competitive keywords or through using "all in anchor" search operator in Google.
- The site is frequently crawled by Googlebot but not indexed.
- The site engages in spamming, blackhat SEO, but not ethical SEO alone.
The below search engine scripts are for you to try out and see if you can find your current web site and its various pages. If you cannot find your web site on the first page after searching with a common keyword or phrase about your business, then you need some SEO work carried out on your site.
Contact us, we are sure you will be impressed by our rates to achieve search engine dominance in your keyword phrase for you graphical location.